• Doug graduated from Purdue University with a Bachelor’s Degree in Industrial Design and the University of Illinois with a Master’s Degree in Industrial Design/ Human Factors.

    Doug began his career at Texas Instruments as part of their Corporate Innovation Team. While at Texas Instruments he earned numerous patents for his work on advanced concepts including the first flatbed scanner, laptop computer, and the TI/90 calculator line.

    Doug joined GE in 1989. Over the past 29 years Doug has designed products in all healthcare imaging modalities: MRI, CT, X-Ray and Ultrasound. He received an EDISON Innovation Award for Social Impact and the Children’s National Medical Center Innovation award for his work on the GE Pediatric Adventure Series TM- transforming the traumatic scan room into a child friendly experience- CT/Pirate adventure, MRI/ Space odyssey, X-Ray/ Submarine expedition. In 2016 Doug received an Honorary Doctorate degree from Mount Mary University for helping them transform their campus by using design thinking. He also has received numerous IDSA Product Design Awards. During his time at GE Doug has compiled 8 Utility Patents and 23 Design Patents.

    Doug is currently Lead Innovation Architect for two key GE design incubators: GE Menlo Innovation Lab and Patient Experience. He facilitates creative workshops (design thinking), immersing GE staff in a co-collaboration experience with customers.

    Doug is an instructor at Stanford University for executive education school courses.



    Doug’s TED talk on ‘Designing with a Purpose’

    • Population Health, Worldwide Healthcare Lead at Hewlett Packard

    For over 20 years, Fran Ayalasomayajula, executive healthcare strategist and technologist, has been dedicated to serving the interests of populations around the world, in an effort to improve the quality of healthcare, provision access to healthcare, and increase health literacy and patient engagement.

    Currently Population Health, Worldwide Healthcare Lead for HP, Inc., Fran directs the organization in the development of strategies and innovations designed to advance and deliver improved clinical outcomes and better population health. Prior to HP, Fran worked for major healthcare institutions, including WHO, CDC, BMS, and UHG. Fran holds degrees in epidemiology, public health, information technology, and certifications in project and clinical trial management.

    She is actively involved in community minded initiatives, such as rare disease patient advocacy, and the application of technology services for the promotion of aging with independence and community connectedness. In 2015, Fran was a contributing writer on the Fact Sheet submitted to the White House Conference on Aging, and in 2017 co-author of the LeadingAge whitepaper on Social Connectedness and Engagement Technology for Long-Term and Post-Acute Care. Fran is the author of several publications on technology-enable population health management, including best practices for the successful adoption of virtual reality in the clinical setting.

    Fran is presently a Board Member of the NHA of San Diego; Advisory Board Member of the PCHAlliance; Advisory Council Member of Artificial Intelligence in Medicine (AIMED); and the co-chair of the PCHAlliance Aging and Technology Taskforce. Most recently, she was appointed to the Board of Directors for the Health and Fitness Technology Division of the Consumer Technology Association (CTA), commencing in 2019. She is also an active member of the Center on Aging Services and Technologies, LeadingAge, American Public Health Association, special interest participant in the NAHC, and founder of IBHealthy, a 501(c)3 nonprofit digital health and wellness organization, whose mission is to provide ease of access to the resources needed to adopt and maintain a healthy lifestyle.

    • Emergency Medicine
    • Telemedicine
    • 3D Printing
    • Patient Safety
    • Biodesign
    • patient education
    • Clinical Simulation
    • Patient Care
    • Medical Innovation
    • EMR
    • medical simulation
    • high reliability Innovation
    • Serious Games
    • VP OSF Innovation CMO Jump Simulation at OSF HealthCare System

    VP for OSF Inoovation and CMO for the Jump Trading Simulation and Education Center, OSF Healthcare System

    Clinical Professor, Emergency Medicine, University of Illinois College of Medicine 

    Clinical Professor, BioEngineering, University of Illinois College of Engineering

    Please review my research portfolio in ResearchGate:

  • Emegency Physician | Founder and CEO at Contour Health Solutions, LLC 
    Emegency Physician | Founder and CEO at Contour Health Solutions, LLC 

    Medell Briggs, MD, MPH, MSHS is the founder and CEO of Contour Health Solutions, a national clinical advisory firm that partners with health innovators and investors to achieve high performance and profits by implementing technology that improves the quality, safety, and efficiency of medical services. She is board-certified in emergency medicine and has expertise in research, data analytics, Lean-Six Sigma, and technology implementation. Dr. Briggs prides herself in building a culture of innovation, collaboration, and excellence. This has led her to become a nationally recognized healthcare improvement advisor, speaker, and best-selling author. She has held several hospital executive and department leadership positions including as an executive of a start-up hospital in South Los Angeles that received “HIMSS Stage 7” and “Most Wired” designations. In addition to being an Assistant Professor of Emergency Medicine at David Geffen School of Medicine, she is also the Director of Quality of Emergency Medicine for UCLA Health. Dr. Briggs has received several awards of recognition, including the “Top Healthcare Professionals Under 40” from the National Medical Association. She is a proud alumna of UCLA, Harvard Medical School, Harvard School of Public Health, and UCLA School of Public Health. Dr. Briggs' professional goal is to improve the health of diverse communities by advancing high-value healthcare models and technology.

  • Healthcare Navigating Solutionist, Clarity Provider, Patient Experience Enhancer, Board-Certified Patient Advocate
    Healthcare Navigating Solutionist, Clarity Provider, Patient Experience Enhancer, Board-Certified Patient Advocate

    Upon recognizing significant unmet needs and challenges in patients’ experiences throughout their cancer diagnosis, Dr. Grace Cordovano founded Enlightening Results in 2010. As the culmination of her life’s experiential learning and education, Dr. Cordovano is dedicated to fostering personalized patient advocacy services, specializing in the oncology space.  She strategically guides her clients through survivorship or end-of-life care planning with empathy, ensuring they are armed with the most pertinent, medically credible, easy to understand information and tools to make empowered decisions about their care. Through her advocacy work, she is humbled to witness first-hand the challenges, the barriers to access, the unmet needs, the grief, the joys, the suffering, the financial toxicities, and the losses patients face in the midst of a diagnosis. She has made these insights actionable as a patient experience enhancer. 

    Dr. Cordovano is a firm believer in the continuous advancement of patient education, engagement, empowerment, and experiences through the infusion of empathy, design thinking, technology, and compassionate business strategy. As a patient opinion leader, she elevates the patient and carepartner’s voice in discussions on maximizing accessible innovation, digital transformation, enhancing diversity, improving patient outcomes, and the culture of value based, human-centered care.  


    Dr. Cordovano is passionate about leveraging digital tools and social media to deliver content that resonates with patients, that is crafted in a culturally sensitive manner and at an appropriate health literacy to deliver authentic value.  She’s a champion for the use of digital tech and social media to bridge gaps in informational silos and fallout from poor interoperability. She firmly believes that ideation, implementation, and mass adoption of digital tech must happen through the lens of empathy to deliver valuable, human-centered care. Dr. Cordovano most recently collaborated with the American Medical Association on their Digital Health Implementation Playbook to ensure implementation strategies are inclusive of understanding the lay patient's and carepartner's experience, health literacy, values, preferences, and needs.


    Dr. Cordovano completed her Masters and Ph.D. in Biochemistry at Albert Einstein College of Medicine, Bronx, NY. She is a board-certified patient advocate via the international credentialing of the Patient Advocate Certification Board. Dr. Cordovano is a proud member of the Alliance of Professional Health Advocates, Society of Participatory Medicine, Savvy Cooperative, and Health 2.0 NYC, and serves as a Citizen Health ambassador and contributor for Tincture.  In 2017, Dr. Cordovano was recognized as Patient Advocate of the Year by Medstartr NYC. Follow her on Twitter at @GraceCordovano. 

    • Quality/Safety
    • Human factors
    • Human-centered Design
    • Evidence-based design
    Architect, design researcher, fan of sytems thinking/complexity-informed health services research
    Architect, design researcher, fan of sytems thinking/complexity-informed health services research

    Ellen Taylor is the Vice President for Research at The Center for Health Design, a non-profit 501(c)(3), where she leads multiple research and grant-funded initiatives.  She has a degree in architecture from Cornell University, MBAs from Columbia University and London Business School, and a PhD in human factors and design for patient safety from Loughborough University in England.  Dr. Taylor was named the HCD10 Researcher in 2017 by Healthcare Design, an award recognizing significant contributions to the industry.  She serves on the Executive Steering Committee for the FGI Health Guidelines Revisions Committee, the AIA Academy of Architecture for Health Board of Directors (2019-2021), and the Editorial Advisory Boards of the Health Environments Research & Design (HERD) Journal and the American Journal of Infection Control (AJIC). 

    • Plastic Surgery Within the Head and Neck
    • Medical Innovation
    • Bioentrepreneurship
    • Biomedical and clinical entrepreneurship
    President and CEO of the Society of Physician Entrepreneurs at
    President and CEO of the Society of Physician Entrepreneurs at
    • President and CEO at Society of Physician Entrepreneurs

    I'm a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at . I have created several medical device and digital health companies. Most of them failed. My primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization.

    I consult for and speak to companies, governments, colleges and universities around the world who need my expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures.

    I am a former Harvard-Macy fellow and nn 2010, I completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. Publications this year include "Building the Case for Biotechnology." "Optical Detection of Cancer". and "The Life Science Innovation Roadmap". I am also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape Reference: Otolaryngology-Head and Neck Surgery.

    In addition, I am a faculty member at the University of Colorado Denver Graduate School and Direct the Program in Biomedical Entrepreneurship at the Jabs Center for Entrepreneurship at the University of Colorado Denver Business School and lecturer in the xMBA/HA program where I teach Healthcare Entrepreneurship.

    I am the Chief Medical Officer at an an advisor to several companies and partner at the VIN Investor Network at

    I am honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

    • Digital health
    • Design
    • Design Thinking
    • Design Strategy
    • Interaction Design
    • User Experience
    • Human-centered Design
    • Service Design
    • Design Research
    Principal Designer at Actualize Therapy
    Principal Designer at Actualize Therapy

    I built my design foundation by learning its methodologies and practices through my education at Northwestern and my years of consulting in many different industries at Fjord. I now specialize in digital health (particularly mental health and behavior change) by leading the design practice at Actualize Therapy.

    • Psychiatry
    • Psychiatrist (adult, child, adolescent) at Independent



    Dr. Xenakis is an adult, child, and adolescent psychiatrist with many years of clinical, academic, and management experience. He retired from the U.S. Army in 1998 at the rank of Brigadier General and entered an active career in starting up medical technology companies and clinical practice. He has advised the Chairman of the Joint Chiefs of Staff and other senior Department of Defense officials on psychological health and the effects of blast concussion. BG (Ret) Xenakis has an active clinical and research practice in leveraging technology to improve healthcare services and sustain military readiness.   He serves on the Executive Board of the Center for Ethics and Rule of Law at the University of Pennsylvania Law School, the editorial board of the Journal of the American Academy of Psychiatry and Law, and is an Adjunct Professor at the Uniformed Services of Health Sciences (USUHS) of the military medical department. He is a graduate of Princeton University and the University of Maryland School of Medicine.

  • With over thirty years of experience in patient care, healthcare marketing, business development, and administration, Kristin Baird is a talented speaker and consultant with a passion for service excellence. President of the Baird Group, Kristin earned a bachelor of science in Nursing from the University of Wisconsin-Madison and a master's in Health Services Administration from Cardinal Stritch University in Milwaukee, WI.

    Kristin is the author of You Make the Call! Healthcare’s mandate for post-discharge follow up (Golden Lamp Press, 2012), Raising the Bar on Service Excellence: The health care leader's guide to putting passion into practice (Golden Lamp Press, 2008), Reclaiming the Passion: Stories that celebrate the essence of nursing (Golden Lamp Press, 2004), and Customer Service in Health Care: A grassroots approach to creating a culture of service excellence (Jossey Bass and American Hospital Association Publishing, 2000).

    Kristin is also the creator of "Raising the Bar on Service Excellence: Step by Step," a five-part Web series designed to help healthcare leaders implement the five essential competencies for building a service-centered culture. She has worked with hundreds of healthcare clients, including hospitals, medical practices, and long-term care facilities to improve the customer experience.


    Kristin received an appointment from the Secretary of Health in 2009 to serve on the National Advisory Council for the National Health Service Corps. Her work in Washington is consistent with her passion for excellence. She brings her talent in customer service and marketing to assist the NHSC in serving the underserved. 

    • Co-Founder:, 30 yrs Legal & Health Research, Stroke & Cancer survivor at Central Pain Nerve Center

    Lisa is currently co-founder of Central Pain Nerve Center .  A reviewer for the BMJ , 30+ years experience of research in law & health, 20+ years as a Paralegal Specialist of Criminal Law at the State Attorney’s Office, Orlando, Florida, until stroke and cancer interrupted her professional life. 

    She attends conferences & meetings to give the Patient Perspective when physically able. Author of: At The End of The Day   and numerous articles published for other organizations.  Lisa is an avid advocate as well as a patient of Central Pain Syndrome post-stroke, an intractable pain condition; in addition to Grave’s Disease; post-thyroid cancer, Stiff Person Syndrome and other autoimmune conditions. 

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